HIT GROUP joins forces with IVU, the world’s oldest and largest vegan organization, to consult and design content for the Vegan Choice certification, promoting the growth of the vegan lifestyle.
In a significant step for the global vegan community, HIT GROUP has partnered with the International Vegan Union (IVU) on the Vegan Choice project. With extensive experience in consulting and content design, HIT GROUP will support IVU in developing and promoting the Vegan Choice certification, a globally recognized and trusted label for vegan products and services.
Vegan Choice Certification: Assurance for Vegan Consumers
Vegan Choice is a certification issued by IVU, designed to provide consumers with assurance regarding the vegan status of products and services. Backed by IVU, the world’s oldest and largest vegan organization founded in 1908 in London, the Vegan Choice certification offers credibility and transparency to consumers, making it easier for them to identify and choose products that align with their vegan lifestyle.
HIT GROUP’s Role
HIT GROUP will contribute to the Vegan Choice project by:
- Building brand identity: HIT GROUP will help IVU create a strong and recognizable brand identity for the Vegan Choice certification, ensuring consistency and professionalism in all communication efforts.
- Developing creative content: HIT GROUP will produce diverse and engaging content, including articles, videos, infographics, and other communication materials, to introduce the Vegan Choice certification and highlight the importance of choosing vegan products.
- Optimizing community outreach: HIT GROUP will support IVU in building and managing online communication channels, organizing events and community activities to raise awareness about the Vegan Choice certification and encourage participation from businesses and consumers.
Shared Mission for a Sustainable Future
The collaboration between HIT GROUP and IVU on the Vegan Choice project demonstrates the commitment of both organizations to promoting a more sustainable, healthy, and compassionate lifestyle through the choice of vegan products and services. By creating a reliable and easily recognizable certification, the Vegan Choice project will play a crucial role in changing consumer perceptions and behaviors, while also encouraging businesses to develop and offer more vegan options.
